Contrasting user generated videos versus brand generated videos in ecommerce

This empirical research (n = 177) compared the impact of user generated videos and brand generated videos on online shopper perceptions, attitudes and purchase intentions. The study was guided by the technology acceptance model. Source of videos was a between-subjects factor. The findings indicated that online shoppers did not differentiate between the two video sources when evaluating the perceived usefulness of the videos. Conversely, user generated videos had a significantly greater impact on attitude toward the ad and attitude toward the brand than brand generated videos. Further, there was no significant main effect of video source on shopper purchase intentions. Theoretical and practical implications are discussed.     

Fake News and hospitality research

The proliferation of the “Fake News” transcend political agendas and has infiltrated the hospitality industry. This Editorial Viewpoint is intended to drive research that challenges “fake news” and takes into consideration the uniqueness of the hospitality industry. This could provide a foundation for theoretical interest in this phenomenon in attempt to prefigure the contour of “fake news”. The main goal is to initiate a discourse on matters pertaining to “fake news” that will help us rethink and inquire what constitutes knowledge in order to better understand the past, present, and future of hospitality research.     

公司增发与市值管理——基于中国A股上市公司的实证研究

采用2005—2014年中国A股有增发股份记录的上市公司的市场数据,检验了被广泛讨论的"市值管理"现象。结果表明:所有权性质、增发目的、增发对象、经营状况以及市值存在差异的上市公司,在其增发股份前后及期间的超额收益率和股价信息含量存在很大差异,这些差异与不同公司进行增发的诉求一致。这说明,中国A股市场广泛存在服务于公司控制人的市值管理行为。由于这些市值管理行为可能包括控制股价和侵害其他投资人,因此监管层应制定更为严格的法规来规范市值管理行为。     

Exploring the multi-dimensionality of authenticity in dining experiences using online reviews

The quest for authenticity in dining experiences has become increasingly important. This paper explores authenticity dimensions that are of value to customers in dining experiences, and by that gains a multi-dimensional understanding of authenticity in this context. Following an integrated learning approach using text mining and classification techniques, this paper explores and confirms different dimensions of authenticity by identifying and classifying authenticity judgements in online restaurant reviews. The results suggest that authenticity is a multi-dimensional concept encompassing Authenticity of the Other, Authenticity of the Producer, and Authenticity of the Self as first-level dimensions. Additionally, besides historical and categorical authenticity which have been previously explored in the literature, a new type of authenticity - Deviated Authenticity - emerged as a second-level dimension falling under Authenticity of the Other. This paper enhances existing conceptualisations of authenticity and establishes avenues for exploring the multi-dimensionality of other consumer research concepts using user-generated content.     

The Human Development Approach: An Overview

The human development (HD) approach puts the improvement of people’s lives as the central objective of development. This paper provides an overview of major aspects of the approach. It shows how it emerged with the evolution of development thought and a widening of development objectives The paper explores the two-way relationship between HD and the rival objective, economic growth, is explored and broad characteristics of countries that have been exceptionally successful or unsuccessful , countries with three country cases considered in greater depth. The paper identifies major dimensions of HD, beyond the three elements included in the Human Development Index (HDI) and shows they are poorly captured by the HDI. An overview of global change on HD dimensions from 1980 to 2015 gives a mixed picture with progress on basic HD, uneven trends in some areas, and notable worsening on the environmental dimension. In conclusion, the paper discusses some outstanding issues which need more attention.     

Local cuisines and destination marketing: cases of three cities in Shandong,China

This study analyzes how the three cities of Jinan, Qingdao, and Qufu in Shandong Province of China use their cuisines in promoting their destinations. Based on a critical review of previous studies, a conceptual framework was developed, which included five closely related areas: foods, beverages, dining, farming, and food festivals. All related texts, images, videos, brochures, booklets, and websites designed to market these three cities were content-analyzed. The study findings suggest that all the three cities have not yet fully utilized their cuisines in their destination marketing efforts. Although some of their culinary resources appear in their marketing materials, the local cuisines of these three cities are not yet skillfully integrated into their marketing efforts. The present study offers specific theoretical and practical implications on marketing the culinary resources of destinations that are in the early stages of their development.     

工程管理类专业学位硕士培养目标对产业需求的适应性研究

"响应需求,提高质量"是工程管理硕士教育发展的关键.通过对比分析国内1850个工程管理岗岗位要求和126个工程管理类专业学位硕士培养目标,研究发现中国高校工程管理类专业硕士培养目标基本不能反映产业需求,表现在:人才培养定位同质化现象明显;培养目标在信息技能和行动技能的修订上存在矫枉过正之嫌;培养单位对工程管理硕士生职业资质培养的重视度严重不足.在此基础上,提出培养目标设计建议:建立用人单位参与培养方案设计的长效机制;警惕工程技术能力在培养过程中被"边缘化"的风险;强调培育提升工程管理硕士职业资质能力;立足学科优势,制定特色化培养目标.     

语境制约与语义理解

语境是表达和理解语义的基础,语义是表达和理解语境的。语境作为言语交际的重要组成部分,对语义的选择具有很大的决定性,体现为文化语境、社会语境对语义的制约。     

夏季车内存放时间对开封后瓶装饮用矿泉水中亚硝酸盐含量及菌落总数的影响

目的:探究夏季汽车内瓶装饮用矿泉水开封后的存放时间对水中亚硝酸盐含量及菌落总数的影响.方法:夏季将开封后的瓶装饮用矿泉水放置于汽车内,在第1 d、第3 d、第7 d和第14 d分别测定水中的NO2-含量及菌落总数.检验标准参考《食品安全国家标准饮用天然矿泉水检验方法》(GB 8538—2016)和《生活饮用水标准检验方法微生物指标》(GB/T 5750.12—2006).结果:开封后的瓶装饮用矿泉水在汽车内存放3 d后,菌落总数呈现轻微上升,其菌落总数平均值为7.5 CFU·mL-1、NO2-含量无明显变化;存放7 d后,其菌落总数、NO2-含量呈现急剧上升,其菌落总数平均值为95 CFU·mL-1,NO2-含量为0.125 mg·L-1;存放14 d后,其菌落总数、NO2-含量呈现大幅度上升,其菌落总数平均值为355 CFU·mL-1,NO2-含量为0.254 mg·L-1.结论:开封后的瓶装饮用矿泉水在夏季汽车内的存放时间为7 d时,其菌落数量仍符合《生活饮用水卫生标准》的限值(100 CFU·mL-1)要求,但接近临界值;NO2-含量不符合饮用天然矿泉水标准限值(0.005 mg·L-1),因此开封后的瓶装饮用矿泉水在夏季汽车内的存放时间接近或超过7 d时,不建议直接饮用.     

Profiling tourists based on their perceptions of the trustworthiness of different types of peer-to-peer applications

This research profiles tourists based on the extent to which they trust user-generated content (UGC) uploaded in different types of peer-to-peer applications, also considering their socio-demographic characteristics, frequency of travel and motivations for using the Internet and UGC when making their travel choices. For this purpose, latent class segmentation was applied on a sample of 609 Italian tourists and three different clusters were identified, namely: “distrustful tourists”, “untrusted tourists” and “social web tourists”. The findings suggest that hospitality marketers should improve their social media strategy by focusing their attention on Travel 2.0 applications according to the socio-demographic and behavioural characteristics of their target market.